Laura Lang couldn’t have become worldwide CEO of Digitas at a better time. More than ever, big business is realizing the necessity of instilling brand loyalty through digital marketing – on an increasingly global basis.

“What is so great about right now is our clients are waking up and saying, ‘Whoa, this is not an afterthought, it is a fundamental part of our marketing vision and it is a fundamental part of how we’re going to build our brand,’ ” Lang says.